Colourchem Pvt. Ltd. plans to launch its new brand Levure, a 100% natural auxiliary and biodegradable solution from pre-treatment to shopping. The company deals mainly with textile and paper auxiliaries. Apart from that, it also handles a part of the leather auxiliary. Every company is moving towards sustainable development, and Colourchem Pvt. Ltd. has also taken this step towards sustainability. According to Colourchem’s CEO, Mr Vikas Puri, the industry is currently $175 Billion in India. The numbers are projected to touch $350 Billion by 2030. Let us uncover more about Colourchem’s new product below.
How is Colouchem Pvt. Ltd.’s new product Promoting sustainability?
Colourchem Pvt. Ltd.’s new brand Levure is going through the testing phase at the moment. The company’s CEO says they will soon launch the brand. It will be a great step towards sustainability. Where every company talks about sustainability, the company takes action toward it. Colourchem’s main focus in this will be on silicon and softeners in biodegradable form. The company’s CEO further explains the importance of nitrogen-free products. As we all know generation of nitrogen oxide in the process can be even more harmful than carbon dioxide.
Colourchem’s main new products are Additivo URC and Additivo MJK Powder. These are nitrogen-free. The industry depends a lot on the salt. Thus, the salt consumption with Additivo MJK powder decreases by 50%. Colourchem also claims it to replace urea which is banned. However, many people still use urea even after that. The launch is anticipated to be super successful. Let us have a look at Colouchem Pvt. Ltd.’s achievements below.
Colourchem Pvt. Ltd. started approx 30 years ago as a subsidiary of Hexad. The company’s current promoters received its registration with trademark and complete ownership in 2021. However, the company has achieved many things in the past few years. Colourchem Pvt. Ltd. also gave its appearance in an exhibition in September 2024 where Textile Minister Giriraj Singh also gave his appearance. Colourchem’s CEO further shares that ISRO’s Chairman S. Somanath also gave his appearance at the event and visited their stall. He even appreciated their work himself.
The company’s growth towards sustainability is appreciable. Around 60-65% of their operations fall under the category of sustainability. Colourchem is currently planning to expand in Bangladesh along with India. CEO Mr Vikas Puri mentions that they have also received orders in advance from Bangladesh. Sainsbury-nominated company Colouchem is looking forward to its goal to come under the top 3 companies in the coming years. Stay tuned for more information.