The European Union’s recent decision to impose provisional anti-dumping tariffs on Chinese-made titanium dioxide (TiO₂) is sending shockwaves through the paint and coatings sector. As this crucial white pigment becomes costlier, manufacturers and B2B suppliers alike are grappling with the consequences.
Titanium dioxide (TiO₂), valued for its opacity and brightness, is a key raw material in the production of paints, coatings, plastics, and industrial finishes. In April 2025, the European Union introduced provisional anti-dumping tariffs of up to 40% on titanium dioxide (TiO₂) imports from China, citing unfair pricing practices. While intended to support domestic producers, the move may unintentionally destabilize the broader coatings sector.
Industry associations and mid-sized paint manufacturers across the EU have expressed concern over rising input costs. “We are already seeing raw material prices climb. Smaller firms simply don’t have the buffer to absorb these shocks,” said an executive from a German coatings manufacturer.
The impact of these tariffs is already being felt across the value chain. The tariffs not only inflate production costs but also constrain supply, forcing buyers to explore alternative sources that may lack scale or consistent quality.
Experts warn that the tariffs could lead to:
- Increased production and operational costs
- Supply chain disruptions
- Job losses in downstream industries
- Reduced global competitiveness for European manufacturers
For B2B companies, from raw material suppliers to packaging providers, the pressure to adapt is mounting. Many are now reassessing sourcing strategies, investing in R&D for pigment alternatives, and exploring local production capabilities.
While the EU’s goal is to protect its industrial base, the policy risks driving inflation, straining operations, and stifling innovation. As the situation evolves, the industry must navigate uncertainty while advocating for trade policies that balance protectionism with long-term resilience.