Shalimar Paints, one of India’s oldest and most iconic paint companies, has been recognized as the ‘Most Trusted Brand of India’ for the year 2025–26. The prestigious title, awarded in recognition of the brand’s enduring legacy and its renewed commitment to innovation and consumer trust, marks a milestone in Shalimar’s transformation journey.
With over 120 years of industry presence, Shalimar Paints has recently undergone a strategic overhaul under its ‘Shalimar 2.0’ vision—a blueprint focused on modernization, product diversification, and market expansion. The company’s approach blends legacy with forward-looking innovation, placing a strong emphasis on inclusion and technological advancement. Notably, 60% of its R&D team is now led by women, showcasing a shift toward more inclusive leadership and a progressive work culture.
In its efforts to tap into India’s vast rural and semi-urban market potential—where over half the walls are still unpainted—Shalimar has introduced new product lines such as the ‘Mela Series’ and ‘Smart Bharat 2-in-1 Paint’. These value-driven offerings aim to cater to the unique needs of underserved regions, supported by an expanding retail network and the onboarding of regional influencers to deepen local engagement.
The company has also ventured into adjacent segments, launching products like wood adhesives, waterproofing solutions, and spray paints to provide consumers with a comprehensive portfolio. These moves are part of a broader ₹200 crore investment strategy focused on upgrading manufacturing capabilities, strengthening R&D, and enhancing consumer connectivity through digital platforms.
Financially, Shalimar Paints reported a robust 23% revenue growth in FY 2023–24, taking its turnover to ₹535 crore. As it builds on this momentum, the brand’s recognition as India’s most trusted not only affirms its legacy but also reflects the success of its transformation efforts in a highly competitive and evolving industry.
The award positions Shalimar Paints as a legacy brand that has managed to stay relevant by combining tradition with innovation—setting a strong precedent for other heritage companies navigating the modern consumer landscape.