Birla Opus Lowers Paints Prices By 5% From The Competition

Birla Opus Paints is performing strategically to make its reach high in the market. The company says they are targeting all the segments of consumers within all price groups. In a mere six months, the company outperformed several competitors. It is already making its name in the market with its lower prices. Will Birla Opus become a Rs. 10,000 Crores company in three years? The founders and the team behind them are confident in their growth strategy.

Birla Opus To Provide Its Products At 5% Lower Price Than The Competition

Birla Opus is a paint company by Aditya Birla Group’s flagship, Grasim Industries. The company is working on the idea of expansion to become a Rs. 10,000 crore company. Birla Opus lowers its product prices by 5% from the competitor’s price. Thus, it is successfully able to attract people’s attention with its pricing strategy. Apart from that, it is not targeting a single consumer group. The company is focusing on becoming a major brand that caters to the needs of all types. It also has a plan to have some sub-brands. However, it is not currently the company’s focus.

Birla Opus is focusing on becoming a major brand first. There are other strategies too that Birla Opus follows. It also provides a painting service for homes. While Asian Paints is also giving equal competition to the other brands. It launched Neo Bharat Latex Paint with two-room painting for just Rs. 5,000. The offer especially targeted rural households.

The rainy season is going on currently. This season often reduces the number of people painting their houses. However, the demand for interior paint increases with the arrival of the wedding season. Birla Opus is among the brands that have a strong financial input. The company invested Rs. 10,000 crore to have further expansion. The wedding season is going to come soon. It will further increase the demand for the interior paints.

Birla Opus is focusing on growth in a wholesome way. The company launched its 145 products on the first day in 1,200 SKU (stock-keeping units). It started in North India and expanded in South India. The company deals with a variety of products. It has expanded its growth in just six months. In conclusion, the Birla Opus is focusing on its pricing with the help of huge investments. The company has 5% lower prices than the main competitors. Asian Paints has increased its prices to maintain its margin. Stay tuned for more information.