New Delhi: The Government e-Marketplace (GeM) is driving a new wave of economic inclusivity by actively fostering entrepreneurship among Scheduled Caste (SC) and Scheduled Tribe (ST) business owners. With its transparent, efficient, and technology-driven procurement system, GeM is providing a vital platform for SC/ST-led Micro, Small, and Medium Enterprises (MSMEs) to access government contracts and expand their market reach.
The MSME sector is a cornerstone of India’s economy, contributing significantly to employment and industrial output. To enhance their participation in public procurement, GeM has set a mandatory goal of sourcing 25% of goods and services from MSMEs, with a special sub-target of 4% from SC/ST entrepreneurs. This initiative aims to remove barriers, level the playing field, and create equitable opportunities for marginalized business owners.
The SWAYATT initiative (Startups, Women, and Youth Advantage Through e-Transactions) is helping SC/ST entrepreneurs by offering training, onboarding assistance, and market linkage support. This program enables marginalized business owners to navigate the government procurement landscape with greater ease. The Saras Collection, a curated marketplace featuring handmade goods from self-help groups (SHGs), is a testament to India’s rich artisanal heritage. SC/ST entrepreneurs engaged in handicrafts, home decor, and textiles are benefiting from increased visibility and direct procurement opportunities on GeM. Recognizing the innovative potential of SC/ST-owned startups, GeM’s Startup Runway 2.0 provides a dedicated marketplace where emerging businesses can showcase and sell their products to government buyers. This initiative aligns with the ‘Make in India’ campaign and fosters homegrown innovation.
As of February 28, 2025, GeM has seen a surge in MSME participation. Orders worth ₹4,52,594 Crore have been facilitated in the current financial year, with 37.87% of the total order value attributed to MSMEs. Over 1,77,786 Udyam-verified women-owned MSEs are registered, and SC/ST entrepreneurs are securing larger contracts, reinforcing their presence in government procurement.
GeM is rapidly evolving as a game-changer for SC/ST entrepreneurs, transforming the landscape of public procurement in India. By eliminating middlemen and ensuring direct access to buyers, the platform is reshaping opportunities for marginalized business owners. With continued government support and industry participation, GeM is not just an e-commerce platform—it is a catalyst for inclusive growth, empowering SC/ST entrepreneurs to drive India’s economic progress forward.