Swiggy’s New Launching! ‘Rs.99 store’ with free delivery. This store is here to offer new single-serve dishes at flat Rs.99 without any delivery charges. The flat price meals are now launched in more than 175 cities, including Delhi, Bengaluru, and Kolkata. This was officially announced by the company on 1st July 2025.
Swiggy, an online food ordering and delivering company has now curated a store on the app. This offers products priced at or below Rs. 99, including groceries, snacks, essentials and many more. This move is taken by Swiggy to ensure people can afford food and essentials at a reasonable price, without any home delivery charges.
It targets the price-conscious urban consumers, to provide them with low prices.
Swiggy wants to increase Instamart’s market share. Its goal is to grow in the grocery market. It is providing lower prices than its competitors in the quick commerce space, such as Blinkit and Zepto.
Customers who are looking for lower prices for their purchases in a short amount of time will benefit from it. This move by Swiggy is very beneficial for budget shoppers, bachelors, small families, and students.
Additionally, it offers wide range of essentials like snacks, drinks, kitchenware, and many more. It is really saving time and transportation cost of customers.
And you know what makes this so unique? “No minimum order pressure” is a feature of Swiggy. Allowing customers to purchase large number of products separately. It also provides sporadic sales or additional discounts on items priced at Rs. 99.
Promoting “money value” and increasing purchases is a smart move.