JSW Paints is looking to make one of its boldest moves yet, seeking the Competition Commission of India’s (CCI) nod to acquire a 74.76% stake in Akzo Nobel India. The deal, pegged at over ₹12,915 crore, could shake up India’s paints market and propel JSW into the top four players in the country.
If approved, JSW will gain access to Akzo Nobel’s well-known Dulux brand, a wide distribution network, and technical expertise. Industry insiders say this could be a turning point for JSW, which has been steadily expanding in a market long dominated by Asian Paints and Berger. But the deal is likely to be closely scrutinized by the regulator, given the impact it could have on competition in the decorative paints segment.
“This is a big play in a sector where consolidation is already in full swing,” said one Mumbai-based analyst. “It will likely trigger more aggressive pricing and marketing battles across the industry.”
JSW Paints Moves to Buy Majority Stake in Akzo Nobel India
