Synopsis: International paint and coatings majors are investing heavily in green technologies, reshaping the industry’s future worldwide.
Across the globe, paint and coatings companies such as PPG, AkzoNobel, Sherwin-Williams, and Arkema are ramping up investments in sustainable solutions. From bio-based raw materials to energy-efficient production methods, the industry is undergoing a transition to align with global sustainability goals.
September saw announcements from multiple global players regarding new product launches, partnerships, and research into low-VOC (volatile organic compound) coatings. These developments are in response to tightening environmental regulations and rising consumer preference for eco-friendly products.
For India, this global shift is significant. Domestic players are under pressure to keep pace with international standards, particularly as export markets increasingly demand environmentally responsible coatings. Companies that adapt early are likely to gain both regulatory clearance and consumer trust.
Industry leaders view this as not just a compliance measure but a long-term opportunity to innovate, reduce carbon footprints, and appeal to environmentally conscious buyers.