Synopsis: Forum Malls, part of the Prestige Group, plans to add 14 new malls by 2029. At a time when e-commerce continues to grow, this ambitious expansion signals confidence in India’s retail infrastructure and consumer spending.

In a bold move, Forum Malls has announced plans to double its footprint, adding 14 new shopping centres across India in the next four years. The strategy is anchored on India’s urban consumption boom and the resilience of physical retail despite the rise of e-commerce.

Among the highlights is an 800,000 square foot athleisure-focused mall near Bengaluru Airport, designed to serve the growing demand for lifestyle and experiential retail. New projects are also slated for Delhi, Mumbai, Chennai, and Hyderabad, underscoring the brand’s intent to dominate tier-1 city markets.

The timing is deliberate. With the festive season approaching, Forum expects 30–40% of its annual retail sales to be generated in the coming months. Anchoring this with expansion plans sends a strong message of confidence not only in consumer demand but also in the continued relevance of brick-and-mortar retail.

Industry experts argue that malls are no longer just shopping centres; they are evolving into entertainment hubs, community spaces, and lifestyle destinations. This explains why developers like Prestige are investing in premium formats rather than traditional retail spaces. For real estate investors, Forum’s announcement is another sign that India’s retail infrastructure market is poised for growth. Despite digital disruption, consumer behaviour in India continues to reward physical spaces—especially when integrated with leisure, dining,
and brand experiences.

If successful, this expansion could mark a new chapter for Indian retail infrastructure,
positioning malls as central to urban social and economic life in the next decade.

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