Mumbai: Castrol India Limited, a dominant player in the Indian lubricant market for over a century, has officially pivoted toward a broader automotive care strategy. On Monday, the company announced its entry into the “Aesthetic Care” segment, marking a strategic expansion of its existing Auto Care portfolio to tap into the premium vehicle maintenance market.
The newly unveiled range focuses on the visual and structural upkeep of vehicle interiors and exteriors. Among the flagship offerings is the Castrol Glass Cleaner, a streak-free solution engineered to tackle oily smudges while remaining safe for surrounding rubber and plastic components.
Complementing this is the Castrol Dash & Leather Dresser, a specialized conditioner designed to protect surfaces from the dulling effects of heat and sunlight—common challenges in the Indian climate. By offering a non-greasy finish that prevents cracking, Castrol is positioning these products as essential tools for long-term vehicle preservation.
This expansion is backed by Castrol India’s robust infrastructure, which includes three blending plants and a distribution web reaching 150,000 retail points nationwide. Part of the global bp group, Castrol has long relied on household brands like MAGNATEC and CRB. However, the “Aesthetic Care” range represents a shift toward lifestyle-oriented products that cater directly to consumer pride in vehicle appearance.
The products are slated to be available soon across traditional auto spare shops, accessory outlets, and major e-commerce platforms like Amazon. Industry analysts suggest that as vehicle ownership cycles lengthen in India, the demand for high-quality “aesthetic” maintenance will become a key growth driver for legacy lubricant firms seeking to diversify their revenue streams.