New Delhi: Paints manufacturer Techno Paints and Chemicals has signed cricketing icon Sachin Tendulkar as its brand ambassador for a three-year period, the company announced on Monday, signalling a sharpened marketing thrust as it eyes a major capital markets debut.
The Hyderabad-based company said Tendulkar, a Bharat Ratna and one of the world’s most recognisable sports figures, will help strengthen its national presence as Techno Paints prepares to file its draft red herring prospectus (DRHP) in FY 2026-27 and raise ₹500 crore through an IPO.
“We are honoured to collaborate with one of the world’s most iconic cricketers and a Bharat Ratna, Sachin Tendulkar,” said Akuri Srinivas Reddy, Chairman of Techno Paints and Chemicals, noting that the association is expected to support the company’s expansion and fundraising milestones.
The firm said the appointment follows its earlier association with film star Mahesh Babu, who served as brand ambassador for two years until 2025. With Tendulkar onboard, the company aims to elevate brand recall and consumer engagement across markets.
Growth and expansion plans:
Techno Paints reported revenue of ₹210 crore in FY 2024-25 and expects ₹450 crore in FY 2025-26, underlining rapid growth momentum.
The company is targeting ₹2,000 crore in revenue by FY 2029-30, driven by deeper geographic penetration and an expanded product offering.
Currently operating in eight states, the paints maker plans to enter markets such as Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal and Uttar Pradesh by end-2026, and explore international markets in the Middle East by 2026-27.
Techno Paints, which produces decorative, industrial and speciality paints, offers over 3,000 decorative shades and operates a manufacturing facility and R&D centre near Hyderabad. The firm is tapping into India’s growing paint consumption — still lagging global averages — as part of its long-term strategy.