New Delhi: Bajaj Electricals Ltd on Tuesday announced its entry into the wires segment, expanding its Lighting Solutions portfolio as the company looks to diversify its revenue base and capitalise on growing demand in the wires industry.
In a regulatory filing, the consumer electricals and lighting major said it has approved the introduction of ‘wires’ as a new business line under its Lighting Solutions segment, citing the need for expansion and sustainable long-term growth.
The company plans to launch the new range shortly and will evaluate the level of investment required after assessing market response and operational requirements. “The investment will be determined based on various factors, including the scale of business, operational needs and prevailing external factors,” Bajaj Electricals said in its disclosure.
The move brings Bajaj Electricals into a highly competitive segment dominated by established players, but one that continues to see steady demand driven by housing, infrastructure development and increased electrification. Industry watchers see the wires category as a logical adjacency for electrical goods companies with strong brand recall and distribution networks.
The company did not disclose timelines for revenue contribution or capital outlay, indicating that these will be firmed up once the product rollout is underway and initial traction is assessed.
Bajaj Electricals said it will keep stock exchanges informed of further material developments related to the new business line, in line with regulatory requirements.
The diversification comes as consumer electricals companies increasingly look beyond core lighting and appliances to adjacent categories such as cables, wires and electrical accessories to drive growth and improve portfolio depth.