New Delhi: Infosys on Thursday unveiled a suite of AI-first digital experiences for the Australian Open 2026, aimed at enhancing fan engagement and accessibility while demonstrating responsible deployment of generative and agentic artificial intelligence at scale.
Building on its eight-year partnership with Tennis Australia, the IT services major said the new offerings are powered by Infosys Topaz, its AI suite, and are designed to improve on-ground and digital experiences for fans, players and coaches.
Among the key additions is MatchFeel, an accessibility-led innovation that allows visually impaired fans to experience live tennis through touch. Using real-time match and ball-tracking data, the system converts on-court action into tactile and haptic feedback on a physical court surface, enabling users to follow rallies as they unfold. The feature will be piloted for a select audience at the 2026 tournament.
Infosys has also introduced Rally, an interactive humanoid AI mascot at the Infosys Fan Zone. Powered by generative AI, Rally engages fans with live match insights, predictions and interactive experiences, while operating under strict responsible AI guardrails to ensure safe, tennis-only interactions.
Another addition, Keys to the Match, uses AI to simplify complex match data into three pre-match insights per player, helping fans better understand tactics and storylines through metrics such as rankings, head-to-head records and win probabilities.
Existing digital platforms at the Australian Open have also been enhanced with generative AI features, including immersive virtual stadium experiences, real-time AI commentary and automated highlight generation for broadcasters and media.
“Sports should be for everyone,” said Andrew Groth, executive vice-president, Asia Pacific, Infosys, adding that the company is combining responsible AI with human-centred design to make tennis more accessible and immersive. Craig Tiley, CEO of Tennis Australia, said the partnership continues to set benchmarks for how technology can elevate global sporting events.
For Infosys, the Australian Open remains a high-visibility platform to demonstrate applied AI capabilities to global enterprises, as clients increasingly look to move from experimentation to real-world, scalable AI deployments.