New Delhi: Mumbai-based digital advertising firm Vertoz Limited on Thursday said it has completed the acquisition of an 80% stake in New Jersey-headquartered Webimax LLC, marking a significant step in its global expansion strategy and deepening its footprint in the U.S. market.
The acquisition has been executed through Vertoz Inc. (USA), the company’s wholly owned subsidiary. Post the transaction, Webimax becomes a direct subsidiary of Vertoz Inc. and a step-down subsidiary of Vertoz Limited under the Companies Act, 2013. The U.S. entity will continue to operate as an independent unit within the Vertoz Group while aligning with the parent’s governance and AI-driven execution framework.
The company said the acquisition is financially accretive and is expected to contribute approximately $9.5 million (around ₹87 crore) in revenues and about ₹17 crore in annualised profit after tax to Vertoz’s consolidated performance.
Vertoz, which has been repositioning itself as an AI-led media execution platform, said the deal strengthens its managed media capabilities across both performance and brand channels. The integration is aimed at combining Webimax’s on-ground U.S. operational depth and client relationships with Vertoz’s AI-driven intelligence and structured execution model.
Hiren Shah, Managing Director of Vertoz, said the acquisition reinforces the company’s strategic shift towards governed, AI-led media execution focused on predictable business outcomes. “By integrating Webimax’s strong client relationships and U.S. operational depth with Vertoz’s intelligence and execution framework, we are building a more scalable and outcome-focused global platform,” he said.
Ashish Shah, Director at Vertoz, described the U.S. market as a key growth priority, adding that close operational alignment with the Webimax team will help deliver measurable and disciplined outcomes for clients.
Kenneth Wisnefski, Founder and CEO of Webimax, said joining the Vertoz Group positions the company for its next phase of growth while retaining operational independence.
The transaction comes as Indian ad-tech and digital media firms increasingly look to global markets to diversify revenue streams and tap higher-margin opportunities, particularly in the U.S., the world’s largest advertising market.