New Delhi: The launch coincides with the 10th anniversary of Delhi’s Lodhi Art District, where the shade was brought into the public realm through a large-scale mural, signalling a broader shift in how colour and design are being integrated into city spaces and everyday life.
In a fast-paced urban context, the choice of a subdued, neutral palette indicates a societal inclination towards spaces that support wellbeing, mental health, and emotional grounding.
By translating the colour into murals and installations, the initiative extends beyond individual homes to influence streetscapes, cultural zones, and community interaction.
The mural at the Lodhi Art Festival was created in collaboration with international and local artists, incorporating subtle earthy tones that echo Delhi’s architectural heritage and verdant urban pockets.
Complementary installations at festival partner sites provided immersive experiences that invited city residents to interact with the palette in everyday urban contexts.
Alongside the public showcase, Asian Paints also released a curated editorial collection, documenting how Indian households inhabit and personalise their spaces.
The publication emphasises lived experience over aesthetic perfection, presenting interiors as reflections of individual routines, cultural practices, and social behaviour.