Asian Paints launches NeoBharat: Why it’s Features Challenging existing Paint Brands?

Asian Paints is one of the well-known Brands in India’s paint industry. Recently, the paint industry giant Asian Paints has brought a new distemper paint with technological advancements. The company named this new distemper paint ‘NeoBharat’. The product is dedicated to the nation and comes with a patriotic feel. After the launch, most professionals are curious to know about the NeoBharat paint and how it offers various advanced benefits to customers. Let’s unveil the Asian Paint’s NeoBharat paint price, benefits, and features.

There are some advanced features of this product that Asian Paints claims. As per the Asian Paints claim, NeoBharat has around 1000 colour variants. It brings multiple colours as per the needs of customers and helps them select a classy & trendy look for the place. You can read the benefits below and how it is different from the existing product in the same category.

• No Chalking: NeoBharat has no chalking feature which is an advancement the customer will not face chalking issues due to weather and the original colour will remain the same for a longer period.
• Higher Coverage: NeoBharat has a higher coverage feature which means the customers don’t need to huge quantity like before. The average quantity will be enough because of its high capacity to cover a large area on the surface.
• No Patchiness: NeoBharat comes with no patchiness features which is useful for painters while they apply distemper on a surface. It reduces the extra effort of painters.
• Smoother Finish: This distemper paint comes with an extremely smooth finish that grabs the attention.
• Higher Washability: Customers can wash it easily and the stains will be clear by a simple wash.

Discussing the Pricing and how NeoBharat can dominate other existing brands in the same category. As per the features, it looks like NeoBharat has been made with in-depth research and after taking care of the customer’s ongoing problem with distemper paints. While finalising the quality check, the company reached 70+ contractors for testing and successfully got amazing results in the testing period. Now it is available for customers to bring new shades to their lovely place. The NeoBharat paint price is yet to be revealed by the company and currently, it may be not available in the retail market.

As we know, Asian Paints is a Big brand and MNC company. So, the other competitors or MSME companies in the same category should bring innovative features in their distemper paint. Undoubtedly, these types of innovations are the real path towards success.