New Delhi: Associated Alcohols & Breweries Ltd (AABL), one of India’s oldest and most integrated alco-bev manufacturers, is repositioning itself for the next phase of growth by doubling down on premium Indian Made Foreign Liquor (IMFL), expanding its geographic footprint, and leveraging government-led ethanol blending opportunities—all while maintaining one of the strongest balance sheets in the industry.

The Indore-headquartered company outlined its strategy and financial roadmap at the Go India Top Ideas for 2026 Conference, signalling a decisive shift from a largely bulk and contract-led model to a brand-driven, premium-focused consumer play.
Fully integrated, single-location advantage
At the heart of AABL’s strategy is its 150-acre integrated manufacturing facility in Barwaha, Madhya Pradesh—among the largest single-location alco-bev complexes in the country. The plant houses Extra Neutral Alcohol (ENA), ethanol, malt, bottling and captive power facilities, giving the company end-to-end control over production and costs.
With ENA capacity of 45 million litres per annum (MLPA), ethanol capacity of 40 MLPA, and 41 bottling lines capable of producing nearly 16 million cases annually, the company operates across the entire liquor value chain—IMFL (proprietary and licensed), Indian Made Indian Liquor (IMIL), contract manufacturing, merchant ENA and ethanol.
Crucially, nearly 65% of ENA is consumed captively, insulating margins from volatility in raw material prices. The facility’s ability to switch between rice, maize, jawar and other starch-based feedstocks further adds to operational flexibility.
Strong financials back expansion plans
AABL enters this expansion phase with robust financial credentials. Over the past decade, the company has delivered a revenue CAGR of 14%, EBITDA CAGR of 15% and PAT CAGR of 21%. In FY25, it reported revenues of ₹10,759 crore, EBITDA of ₹1,280 crore and PAT of ₹814 crore.
Its balance sheet remains conservative, with net debt-to-equity at just 0.04x and interest coverage of over 22x, significantly better than industry averages. Expansion—including the newly commissioned malt plant and ethanol facility—has largely been funded through internal accruals.
In H1FY26, despite margin pressures in Q2 due to changes in raw material mix and softer by-product revenues, EBITDA grew 15% year-on-year to ₹611 crore, while PAT rose 14% to ₹377 crore, underscoring earnings resilience.
Premiumisation takes centre stage
The most visible shift in AABL’s strategy is its aggressive push into premium and super-premium IMFL categories. Having historically built scale in economy and popular segments, the company has entered higher-margin segments with brands such as Nicobar (crafted gin), Hillfort (premium blended malt whisky), and Central Province Vodka.
Premium IMFL is expected to grow at 18–20% annually, outpacing the broader industry. The company plans to launch ready-to-drink (RTD) products in H2FY26, followed by tequila and premium brandy by the end of FY26.
A newly commissioned 6,000 litres-per-day malt plant marks AABL’s entry into the single malt whisky segment. While initial output will be sold externally, matured malt will eventually be channelled into the company’s own premium whisky portfolio—an important margin lever over the medium term.
Kerala stands out as a case study in AABL’s execution capabilities. Entering the state in 2018, the company pioneered India’s first white brandy—Lemount—tailored for price-sensitive consumers. Within four years, AABL crossed one million cases in annual sales, making it one of the top five IMFL players in the state.
Revenue from Kerala surged 114% in FY23 alone, demonstrating the company’s ability to crack tightly regulated, competitive markets through product innovation and pricing discipline. Management now aims to replicate this playbook across Maharashtra, Uttar Pradesh, Puducherry, Goa and other states.
Ethanol: policy tailwind, margin stabiliser
Beyond liquor, ethanol has emerged as a strategic growth pillar. AABL commissioned a 130 KLPD ethanol plant in January 2024, aligned with the government’s Ethanol Blending Programme (EBP). The plant is already operating at around 85% capacity utilisation.
While ethanol margins (5–8%) trail IMFL, the business provides volume stability, diversification and better asset utilisation. Management sees ethanol as a natural extension of its distillation capabilities rather than a standalone bet.
AABL’s two-decade-long relationship with Diageo remains central to its B2B strategy. The company is one of only four exclusive contract manufacturing partners for United Spirits Ltd, producing leading brands such as McDowell’s and Director’s Special. It also manufactures for Inbrew and supplies ENA to other major alco-bev players.
While licensed IMFL volumes declined in Q2FY26 due to business realignment with Inbrew, management expects steady growth over the medium term, broadly tracking inflation.
AABL’s stated ambition is to rank among the top 10 IMFL and IMIL companies in India with a pan-India presence. The growth strategy hinges on four pillars: premiumisation, geographic expansion, margin-accretive proprietary brands, and disciplined capital allocation.
With low leverage, fungible manufacturing, and strong industry tailwinds driven by urbanisation, rising disposable incomes and a young consumer base, the company believes it is well-positioned to navigate regulatory complexity and intensifying competition.
For investors, the story is no longer just about volume growth—it is about AABL’s ability to transform itself from a bulk-focused manufacturer into a brand-led, premium alco-bev platform with sustainable returns.
