Synopsis: Berger Paints outlines an ambitious growth strategy with a goal to double revenues through capacity expansion and new product lines.
Berger Paints has announced its long-term target of achieving ₹20,000 crore in revenues by 2030. The company plans to fuel this growth through a mix of capacity expansion, innovation in premium and eco-friendly paints, and deeper penetration in rural and semi-urban markets.
The strategy includes building new plants, strengthening supply chains, and investing heavily in R&D for sustainable and performance-driven coatings. Berger is also looking at exports as a meaningful growth driver, tapping into markets in Africa and Southeast Asia.
Analysts believe the company’s focus on premiumisation and green products could position it well in a sector that is becoming increasingly conscious of sustainability. By balancing volume-driven growth with innovation, Berger aims to capture both mass-market and high-value segments.
This growth roadmap places Berger Paints in direct competition with Asian Paints and the newly enlarged JSW Paints, setting up a three-way contest for leadership in the Indian paint market.