Being the second largest footwear producer, Bata is known for its quality footwear at an affordable price. However, Bata India has been making continuous efforts to re-enter the premium sector since 2023. The company is looking forward to recreating its legacy. Can Bata India use premiumization for its growth? Let us discuss how Bata can maintain its legacy in the premium Indian market.
How Will Bata Maintain Its Legacy In The Premium Indian Market?
Bata is growing every year. It is expected to produce more than 3 billion units in 2024. While its revenue is expected to cross $28 billion. The question arises can it use premunization to strengthen its name in the market? If Bata uses these techniques, it will focus on things like product innovation, brand repositioning, strategic partnerships, digital transformation, and customer experiences to make their products better. Bata is already expanding its existence worldwide.
It recently opened its store in Chumoukedima, Nagaland. The town council chairman, Lhousito Khro also appreciated the efforts of the young entrepreneurs in opening their store in Nagaland. He wished them all his luck. Later, Rev. Khisenlo from Rengma Baptist Church prays for the store’s success.
Let us decode the expected ways how Bata can maintain its legacy. The below-provided details are mere suggestions and not any announcements from Bata. The company can innovate more in their products. In the premiumization, the company can upgrade its material with genuine leather and textiles. While, it can also provide shock absorption, and breathable material that provides comfort to the user.
Bata has its online presence already. It has also spent a lot of money on advertisements. People know its name across the country. It can collaborate with more celebrities to create a strong image. Actors like Kartik Aaryan can be seen advertising for the company recently. The sales ratio can further increase if the company proceed with a stronger online presence. The world is moving digitally. People prefer buying online rather than offline stores.
Thus, social media marketing can be another big option to reach their target audience. If we talk about India’s premium segment, it is increasing over time. More people are now choosing the luxury. The younger generation is more inclined towards these comforts of life. With digitalization, the gen-z are speeding up their growth. The living standards of Indian people are also increasing. Bata is already taking these steps and has a high chance of achieving its desired success in its field.