In a recent interview, CEO of Color Chem India Pvt. Ltd. , Mr. Vikas Puri, shared the company’s ambitious vision and strategies aimed at positioning itself among the top three leaders in the textile and paper auxiliary sectors. With a clear focus on sustainable growth and a commitment to innovation, Mr. Puri outlined how Color Chem India is leveraging its core strengths to navigate and lead in a competitive market.
Primary Growth Strategies and Current Focus:
Color Chem India has a strategic focus on textile and paper auxiliaries, alongside an expanding interest in leather auxiliaries, which Mr. Puri highlights as key drivers for the company’s growth. This targeted approach is part of the company’s broader aim to rank among the industry’s top three players. With an extensive product portfolio, Color Chem is continuously enhancing its capabilities, optimizing production, and exploring new applications to support its goal of becoming a market leader.
Commitment to Sustainability:
Color Chem India has established itself as a frontrunner in sustainable practices, with 60-65% of its business grounded in eco-friendly solutions. Among the notable sustainable products are Additivo MJK Powder and Additivo URC, designed to reduce environmental impact. Additivo MJK Pd. is sustainable replacement of salt used in Reactive dyeing as it reduces dosages of Salt by at least 40%.
Additivo URC Liq. is 100% Ammonia free replacement for Urea used in Reactive & Pigment Printing. As it is Ammonia free, so no Ammonical nitrogen will generate in ETP.
Mr. Puri emphasizes that sustainability is not just a commitment but an integral part of the company’s growth philosophy, driving Color Chem’s efforts to create biodegradable, efficient products that set new standards in the industry.
Colour Chem India Pvt. Ltd.’s Leveure series has been a well-established range in the market for an extended period. While many companies advocate for sustainability, Colour Chem India Pvt. Ltd. is actively implementing sustainable practices. The primary focus of the Leveure series lies in the development of biodegradable silicone and softeners, underscoring the company’s steadfast commitment to environmentally responsible solutions. The CEO of Colour Chem India Pvt. Ltd. has emphasized the critical importance of nitrogen-free products, noting that nitrogen oxide emissions generated during manufacturing processes can have a more severe environmental impact than carbon dioxide.
Long-Term Goals:
Aiming for a top-tier position in the market, Color Chem India’s long-term strategy includes a dedicated focus on sustainable, biodegradable solutions that align with global environmental goals. Mr. Puri sees this as not only a growth opportunity but also a responsibility towards the environment, further positioning Color Chem as a company that prioritizes the health of the planet alongside its economic objectives.
India’s Chemical Industry and the Path to Sustainable Sourcing:
As sustainability becomes a global priority, India’s chemical industry is adapting, though challenges remain. Mr. Puri points out that while the sustainable market is gaining momentum, additional government support would further accelerate this shift. Current issues, including pollution and limited incentives for MSMEs in the sector, continue to challenge smaller manufacturers in adopting sustainable practices. Mr. Puri expressed hope that more robust governmental policies would strengthen sustainable sourcing and enable a broader, industry-wide transformation.
Addressing Regulatory Challenges in India-China Trade:
In response to questions about regulatory impacts on trade with China, Mr. Puri noted that while regulatory challenges are present, they tend to be more brand-specific than country-specific, with similar regulatory challenges emerging from Europe and the United States. As Color Chem India continues to expand globally, it navigates these regulatory landscapes to maintain quality and compliance, reinforcing its international standards.
Evolving Trade Policies and Chemical Sourcing:
Mr. Puri is optimistic about the future impact of evolving trade policies on chemical sourcing. While countries like Bangladesh benefit from duty-free trade agreements, India currently faces higher manufacturing costs. Despite this, he believes that changing policies could bring more benefits to India’s sourcing and manufacturing sectors, particularly if cost structures are addressed.
Presence at the Viksit Bharat Technical Textiles Exhibition:
Further strengthening its reputation, Color Chem India recently made an impressive appearance at the Viksit Bharat Technical Textiles Exhibition in September 2024. Mr. Puri was honored to receive personal commendations from Textile Minister Giriraj Singh and ISRO Chairman for the company’s outstanding contributions to technical textiles. The ISRO Chairman, after visiting Color Chem’s stall, expressed appreciation for the company’s innovative work, marking a proud moment for Color Chem and reaffirming its leadership in the sector.
A Forward-Looking Perspective:
Under the leadership of Mr. Vikas Puri, Color Chem India is setting a high bar in the chemical and textile industries. With a clear focus on sustainable innovation, strategic growth, and long-term market positioning, Color Chem India is not only adapting to change but actively shaping the future of the industry. The company’s unwavering commitment to quality, sustainability, and innovation reflects its goal of not just competing but leading in the global market.