Synopsis: After months of cautious spending, the upcoming festive season is expected to revive demand in India’s decorative paints market.
Paint companies are gearing up for a strong festive season, hoping that consumer demand for home improvement and renovation will drive sales. The festive months have traditionally been peak periods for paint consumption, as households undertake refurbishments ahead of celebrations.
After a year marked by inflationary pressures and fluctuating raw material costs, companies like Asian Paints, Berger Paints, and Kansai Nerolac are optimistic that demand will see a healthy rebound. Rural markets, supported by good monsoon conditions, are also expected to contribute to this demand upswing.
In addition to consumer paints, industrial coatings are also seeing renewed interest as manufacturing activity picks up and construction projects accelerate. The festive season is likely to set the tone for stronger quarterly results and improved investor sentiment.
Industry experts believe this period could help companies regain momentum and balance the pressures they have faced from rising input costs in recent quarters.