Mumbai: Brainbees Solutions, which operates the popular omni-channel platform FirstCry, on Thursday announced the successful completion of a strategic intra-group restructuring. The exercise consolidates its hygiene business under a single subsidiary structure to improve operational efficiency and financial reporting.
The transaction involved Swara Baby Products Private Limited, a subsidiary of Brainbees, acquiring 100% of the equity in Solis Hygiene Private Limited.
Execution: Swara Baby allotted 70,92,200 equity shares to the existing shareholders of Solis Hygiene, including Brainbees Solutions.
Brainbees’ Stake: In exchange for its holding in Solis Hygiene, Brainbees received 56,26,738 additional equity shares in Swara Baby.
Resulting Structure: Following the allotment, Brainbees’ shareholding in Swara Baby has increased from 75.92% to 76.59%. Solis Hygiene now operates as a wholly-owned subsidiary of Swara Baby and a step-down subsidiary of Brainbees.
The consolidation is aimed at bringing the entire hygiene vertical—including manufacturing and distribution—under one roof.
Financial Impact: Solis Hygiene is a significant contributor, reporting a turnover of ₹240.7 crore and a net worth of ₹84.8 crore in FY25.
Market Positioning: The move aligns with FirstCry’s strategy to scale its presence in the hygiene and nonwoven-based disposable products segment, complementing its core focus on mother and baby care.
Governance: The transaction was conducted at arm’s length and follows the board approval initially granted on December 26, 2025.