New Delhi: Happiest Minds Technologies Ltd on Tuesday unveiled a sharper strategic pivot towards artificial intelligence, rebranding its positioning as “AI First. Agile Always,” as it seeks to capitalise on accelerating enterprise adoption of generative and agentic AI across industries.
The move marks an evolution from its earlier “Born Digital. Born Agile” identity, which management said has lost its differentiating edge as digital services become mainstream across the IT industry. Instead, the company now sees AI — particularly generative and agentic models — moving from peripheral use cases to the core of enterprise decision-making and operations.
Through its Generative AI Business Services (GBS) unit, Happiest Minds has developed over 30 AI use cases that have progressed from pilot to deployment stage, with the potential to be replicated across multiple client accounts. Management said several industries, including healthcare, edtech, retail, CPG and high-tech, have moved beyond experimentation and are now signing multi-year AI contracts.
“AI is no longer optional, especially in sectors like healthcare and high-tech, where it is becoming central to products and services,” said Sridhar Mantha, CEO of GBS at Happiest Minds, adding that healthcare is currently at the forefront due to AI’s impact on administration, treatment pathways and R&D productivity.
A key pillar of the strategy is agentic AI — autonomous systems that can execute tasks, manage workflows and make decisions with limited human intervention. Happiest Minds said its offerings span AI assistants, domain-specific copilots, intelligent search tools, AI-native software development, and AI-led IT service management and cybersecurity. The company is also building an AI service delivery platform that combines human teams with AI agents to improve speed, cost efficiency and scalability of delivery.
The company is embedding AI deeply into its own delivery processes, with around 75% of its developers already trained to use generative AI tools. It plans to double its GenAI team to 250 people this year and scale it further to 500 by FY27, taking its overall analytics and AI talent pool to around 1,000 professionals by the end of FY27.
In healthcare, Happiest Minds is building AI-driven platforms spanning cardiology, paediatrics, chronic disease management and diagnostics, while also working on advanced R&D tools such as multi-omics platforms and AI-enabled radiology solutions. The company is also exploring AI applications in Ayurveda, aiming to blend traditional preventive medicine with modern data science for early intervention and personalised care.
Management said responsible AI and governance are becoming critical hygiene factors rather than differentiators, with clients increasingly seeking assurance around ethics, explainability and compliance. According to the company, this focus on trust and governance is already helping it win deals against competitors.
The repositioning comes as Indian IT services firms recalibrate growth strategies amid a cautious macro environment, with mid-sized players like Happiest Minds betting on depth in AI-led services to drive sustained, high-quality growth over the medium term.