New Delhi: LG Electronics India Ltd on Monday announced a nationwide integrated consumer initiative titled ‘Thank You India for Making LG India’s Most Trusted Brand’, marking a milestone in the company’s journey following its initial public offering.
The campaign will run through January 2026 across channels including national and modern trade, online platforms and LG brand stores, coinciding with the Republic Day period. The company said the initiative is aimed at acknowledging the role Indian consumers have played in building LG’s brand and market presence in the country.
As part of the programme, LG is offering defined consumer benefits and finance options on select home entertainment products such as OLED, QNED and UHD televisions, as well as soundbars including Xboom variants. The offers extend to large-screen formats, subject to specified terms and conditions.
The initiative also covers a wide range of home appliances, including select frost-free and side-by-side refrigerators, front-load and top-load washing machines, microwave ovens, water purifiers, dishwashers and select split and window air conditioners. Additional incentives include price adjustments on certain models, GST-linked benefits, scratch-and-win rewards and finance schemes such as EMIs and cashback options.
Commenting on the campaign, Sanjay Chitkara, co–chief sales and marketing officer at LG Electronics India, said the IPO milestone represents a defining moment for the company, and the ‘Thank You India’ initiative reflects LG’s appreciation for the trust shown by Indian consumers over the years.
LG Electronics India, incorporated in 1997, operates manufacturing facilities in Greater Noida and Ranjangaon, Pune, and has a strong presence across consumer electronics, home appliances, HVAC and B2B segments in the Indian market