In a significant shift from traditional campus placements, a leading fashion and lifestyle e-commerce platform has unveiled a new hiring model focused on internships as the primary pathway to entry-level recruitment. This innovative approach marks a deliberate move to deepen talent engagement while streamlining hiring outcomes.
According to the company’s Chief Human Resources Officer, the revamped internship initiative aims to serve as a foundational stage for evaluating and integrating new talent. The structure involves four- to six-month-long internship programs across verticals such as technology, fashion-tech, business, and finance. This immersive experience is crafted to allow students to align their personal career goals with the company’s dynamic work culture.
Students undergoing this internship route must clear a rigorous screening process, comprising assessments and interviews. The final selection as interns is based on both aptitude and alignment with the company’s culture. Upon successful completion, high-performing candidates may receive full-time job offers.
This internship-led strategy is not only a cost-effective alternative to mass hiring from campuses but also offers the firm greater control in nurturing in-house talent. Furthermore, for lateral roles, the focus remains on internal talent mobility, underscoring a commitment to career progression and employee development through continuous learning initiatives.
In addition to internships, the company plans to retain its presence on select campuses by engaging students through hackathons and business case competitions. This targeted engagement ensures the identification of top-tier talent and enhances overall hiring quality.