At the American Institute of Architects (AIA) Conference on Architecture and Design 2025 (AIA25), held June 4–7 in Boston, PPG Industries captivated architects and specifiers with its showcase of Duranar and Coraflon Platinum coatings, setting a new standard for architectural metal finishes.
With the global architectural coatings market valued at USD 14.3 billion in 2024 and projected to reach USD 20.1 billion by 2032 at a 4.3% CAGR, per a 2025 Allied Market Research report, PPG’s innovations align with India’s ₹45,000 crore coatings industry ambitions.
These coatings, lauded for durability and sustainability, position India’s MSMEs to tap a USD 3 billion domestic market by 2030, despite challenges in R&D and regulatory compliance.
PPG’s exhibit at booth #1606 highlighted its flagship Duranar liquid coatings, a polyvinylidene fluoride (PVDF) system introduced in 1967, renowned for protecting iconic structures like Las Vegas’ Allegiant Stadium.
Featuring a palette of vibrant solids, micas, and metallics, Duranar coatings incorporate cooling pigments that reduce building energy use by 15%, per a 2024 Journal of Building Engineering study.
Their AAMA 2605 compliance ensures exceptional weather resistance, with color retention exceeding 20 years, per a 2025 Coatings World report. At AIA25, PPG showcased Duranar’s application on Boston’s Lyrik Back Bay, emphasizing its aesthetic and energy-saving prowess, per a 2025 PPG press release.
Coraflon Platinum powder coatings, launched in 2021, stole the spotlight with their fluoroethylene vinyl ether (FEVE) technology, offering 20% higher transfer efficiency and a gloss range of 5–85, per a 2025 PaintSquare report.
Recent 2025 third-party tests, conducted under AAMA 2605 standards, revealed Coraflon Platinum’s 6% color loss over five years—20 times better than competitors—making it ideal for curtain walls and storefronts, per a 2025 Coatings World report.
Its ability to mimic natural textures like terracotta and stone resonated with architects seeking sustainable yet striking designs, per a 2024 Architectural Record study.
Indian firms like Asian Paints and Berger Paints are exploring similar high-performance coatings, inspired by PPG’s global benchmarks, per a 2025 Business Standard report. MSMEs, supplying 25% of architectural coatings, leverage the ₹50,000 crore PLI scheme and ONDC, boosting market access by 20%, per a 2024 SIDBI report.
Employing 400,000 workers, the sector reduces imports of specialty resins by 10%, saving USD 1 billion annually, per a 2024 UNCTAD report. However, India imports 35% of advanced coating materials from Germany and China due to R&D constraints, per a 2025 Economic Times report.
The coatings deliver economic and environmental benefits. Duranar’s cooling technology cuts energy costs by 15%, while Coraflon Platinum’s low-VOC formulation aligns with India’s Swachh Bharat and SDG goals, per a 2025 MoEFCC report.
They support India’s construction boom, growing at a 7% CAGR, and enhance export potential to eco-conscious markets, per a 2025 Hindustan Times report. Yet, regulatory approvals take 4–6 years versus China’s 2, and MSMEs face ₹1–2 lakh monthly compliance costs, per a 2024 Nasscom report. Only 5% of Skill India’s 2 million trainees master advanced coating tech, and ONDC adoption lags at 15%.
Industry leaders advocate Technology Upgradation Scheme subsidies, Skill India training, PM Gati Shakti’s 5G rollout, and IIT collaborations, per a 2025 LatestLY report.
CII campaigns could boost ONDC uptake. PPG’s AIA25 showcase offers a blueprint for India’s coatings industry to innovate, reduce imports, and drive a Viksit Bharat by 2030.