New Delhi, October 30, 2025 —
Sirca Paints, known for its Italian wood coatings, has announced an aggressive business expansion strategy targeting the premium coatings and decorative finishes market. With India witnessing a surge in home furnishing, furniture manufacturing, and interior décor spending, Sirca plans to widen its reach through a multi-channel approach.
The company recently entered into new partnerships with regional distributors and furniture manufacturers, aiming to strengthen last-mile connectivity in Tier-2 and Tier-3 cities. The strategy also includes the launch of new environment-friendly coatings, aligning with evolving customer preferences and sustainability norms.
Sirca’s Managing Director, Sanjay Agarwal, said that the company’s focus is on “innovation, localization, and service excellence.” He added that Sirca’s newly upgraded R&D facilities will enable the brand to adapt Italian technology to Indian climatic conditions, offering improved durability and finish consistency.
Industry analysts note that with growing construction and furniture exports, India’s wood coatings market is poised for rapid expansion. Sirca’s product lineup — which includes PU coatings, acrylics, and water-based finishes — positions it strongly against multinational competitors.
In addition to product expansion, Sirca plans to invest in digital retail platforms and customer training programs for carpenters and contractors, enhancing brand loyalty and technical know-how across its user base.
The company’s strategic move reflects an emerging trend in the Indian coatings sector — where premiumization, sustainability, and local innovation are driving the next phase of growth.