SHAH ALAM: In a strategic move to align with Malaysian sporting excellence, Smart Paints has officially announced the appointment of badminton sensations Goh Sze Fei and Nur Izzuddin as its Brand Ambassadors for 2026.
The collaboration, unveiled by Smart Asia Chemical BHD, marks a significant investment by the homegrown coating manufacturer in supporting local talent. The duo, currently among Malaysia’s premier men’s doubles pairs, are widely recognized for their tactical resilience and speed on the international circuit.
According to the company, the choice of the duo was driven by a shared commitment to performance and continuous improvement. “Their dedication and pursuit of excellence strongly align with our core values of innovation and durability,” said Mr. Goh Chye Hin, Executive Director of Smart Paints.
The partnership is designed to demonstrate that Malaysian innovation—represented by Smart Paints’ advanced material science—and homegrown talent can achieve world-class results when unified.
Throughout 2026, Sze Fei and Izzuddin will be the faces of various promotional activities and brand initiatives. This comes at a crucial time for the brand as it seeks to redefine modern coating solutions for residential and industrial applications through “smart technology” integration.
Industry analysts suggest that the association with high-performing athletes will help Smart Paints strengthen its market position against global competitors by leveraging the deep-rooted “national pride” associated with badminton in Malaysia.
The duo will kick off their ambassadorial duties alongside their 2026 tournament season, starting with high-visibility campaigns scheduled for the first quarter of the year.