Automotive Sector: Tata Motors Expands EV Lineup with New Affordable Model

By Industrial Front Business Desk
August 2025

Tata Motors has intensified its electric mobility push with the launch of a new budget-friendly electric hatchback, aimed at making EVs more accessible to the Indian middle-class market. Unveiled in early August 2025, the vehicle promises a range of 280–300 km on a single charge, competitive pricing, and enhanced safety features, positioning it as a strong contender in the rapidly growing entry-level EV segment.

Industry analysts view this as a strategic move to capture the mass market ahead of increased competition from domestic and international players. With government incentives and improved charging infrastructure, the demand for affordable EVs is on the rise. Tata Motors is also expanding its dealership network and fast-charging partnerships to strengthen its market dominance.

The launch aligns with India’s 2030 EV adoption target, underscoring the company’s commitment to sustainable transportation while creating a new growth avenue in Tier-2 and Tier-3 cities where EV penetration has been limited so far.