Techno Paints announced the setting up of experience centres in metro cities. The company established in 1998 is among the top painting brands in India. It is known for its quality products especially designed with waterproofing technology making it last longer. Techno Paints stands out differently because it is the only manufacturer of Italian finishes and luxury paints in India. They cater to different types of customers including commercial, household, and more. Their paint provides an element of luxury through its quality. Let us check out more details about Techno Paints’ new experience centres.
What Are Techno Paints Experience Centres About?
Techno Paints will be working on setting up new experience centres in Indian metro cities. It will showcase the Italian finishes and luxury paints under the Richwaves brand. An experience centre refers to a walk-through display including some touch screens, images, video clips, and more to share a story or give an experience to people. The company will be using them to increase their presence in the metro cities. As Techno Paints’s Richwaves deals in manufacturing luxury paints, it is targeting the metro cities for its products.
Techno Paints initiative will enhance the consumer’s experience. It will attract new consumers and give them exposure to the quality of products. Techno Paints highlights the increasing demand for Italian and luxury paints in India. It states that the sector is only contributing 0.5% to the paint industry. However, its demand is increasing over time. Their experience highlights the increasing paying capacity of the consumers in India that attracts people towards the quality paints.
Clubs, Bungalow owners, showrooms, hotels, etc attract more Luxury and Italian Paints. As it will be setting up more experience centres next year, it already started with the first one in leaders from the company. The brand name for the experience centre and the luxury paints will be Richwaves. It is a subsidiary of Techno Paints. Apart from that, the experience centre will spread further over the 2,100 square feet. The Techno Paints team inaugurated their first experience centre in Hyderabad. After which, everyone celebrated their first move towards further expansion.
Techno Paints’ luxury segment is just one aspect of the company. It is working towards other segments also through the Techno Paints brand. Thus, they are positive towards its growth in the upcoming quarters. The experience centres are special because they will showcase more than 200 varieties of Italian and luxury finishes. Thus, the consumers can have a lot of variety.