The EVs- electric vehicles are taking over the industry with their trending and luxurious consumer preferences. This transformation is unfolding the world of coatings. The Premium automotive coatings-once reserved for high-end or concept are- are now rapidly setting the new standards for the industry, especially in the EV segment.
As the consumer taste and preferences changes, EV manufacturers are redefining how vehicles look, feel and endure. From sleek matte finishes and pearlescent hues to scratch-resistant, self-healing and UV-reflective layers.
In India, the EV market is expected to grow at a CAGR of over 40% in the coming years, companies like Asian Paints, Berger Paints, and Nippon are investing in automotive-specific R&D. At the global level, giants like Axalta, PPG, and BASF are leading innovation with eco-friendly, low-VOC, and smart coating technologies.
Now consumers demand for personalization, durability, environmental regulations, and others which are driving and leading this trend.
Now, followed by this trend, coatings become more smarter, modern, good looking, advanced, thinner and more resilient, they are no longer just surface treatments- they are an integral part of the vehicle’s identity, and it takes over the market with total automotive OEM coatings USD 959.8 million, 6% CAGR in 2024, projected through 2030.
The same year, India represented around 5.6% of the global automotive OEM coatings market.
The special things about Premium automotive and specific coatings are no less, but few of them which drives economic benefits are its Enhanced durability and lower warranty costs, Thermal Management for EV efficiency, Lightweight structure, Aesthetic appearance and premium pricing, Eco- friendly, Water-based, low VOC coatings. These factors truly boost R&D, support MSMEs, reduce import dependency, and attract FDI from global coatings.