Twitter – the popular social media platform has announced the appointment of Linda Yaccarino as its new CEO. Yaccarino is a renowned advertising veteran who previously worked as the Chairman of Advertising and Partnerships at NBCUniversal. Elon Musk; the owner of Twitter has announced the appointment of Linda Yaccarino, a 60-year-old veteran of NBCUniversal as the new CEO of the social media platform.

Twitter CEO Linda

Twitter’s New CEO Linda Yaccarino Wiki

The company’s efforts to diversify its revenue sources beyond advertising with initiatives such as Twitter Blue and creator subscriptions have not taken off yet. Musk has claimed that Twitter saw a significant drop in revenue due to advertisers pausing spending on the platform but has also stated that most advertisers have returned or plan to return. Yaccarino, known for her tough negotiation tactics, will have the task of restoring trust with marketers and attracting new advertisers to Twitter amidst signs of a potential rebound in the digital ad market.

Yaccarino will focus on business operations while Musk will be responsible for product design and new technology. Twitter has faced challenges in growing its business due to a slowdown in the digital ads market, advertiser concerns about brand safety and lax content moderation.

Here are 10 things you need to know about Twitter’s new CEO:

  1. Yaccarino will join Twitter on June 7th 2021 
  2. She will report directly to Jack Dorsey ;  Twitter’s co-founder and current CEO until he steps down on June 30.
  3. Yaccarino will take over as Twitter’s CEO from July 1st 2021 
  4. Yaccarino has been with NBCUniversal for over a decade where she was responsible for driving advertising revenue across all platforms including TV, digital and social media 
  5. Yaccarino has an impressive track record in the media industry having helped NBCUniversal secure over $50 billion in advertising revenue during her tenure 
  6. Yaccarino is considered to be one of the most powerful women in the media industry having been named as one of Forbes

 “World’s 100 Most Powerful Women” for the past five years 

  1. Yaccarino has also been recognized for her leadership and innovation having won numerous awards  including the Matrix Award for Women in Communications, the TVB Chairman’s Award, and the Advertising Women of New York’s “Changing the Game” Award 
  2. Yaccarino is expected to bring her extensive advertising and media experience to Twitter as the company seeks to drive growth and revenue through its advertising business 
  3. Yaccarino’s appointment has been welcomed by industry experts who believe that her experience and leadership skills make her an excellent choice to lead Twitter 
  4. Yaccarino has expressed her excitement about joining Twitter stating that she looks forward to working with the company’s talented team to build on its success and drive growth in the future 

In conclusion, the appointment of Linda Yaccarino as Twitter’s new CEO is a significant development for the company. Yaccarino’s extensive advertising and media experience, combined with her leadership skills and impressive track record, make her an excellent choice to lead Twitter as it seeks to grow its business and increase revenue.


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