In a significant corporate overhaul, Zomato has officially announced a name change for its parent company to Eternal Ltd. This move underscores the company’s broader vision beyond food delivery, marking a strategic expansion into multiple business verticals.
A New Name for a Diversified Business
The decision, approved by Zomato’s board, reflects the company’s rapid evolution. While Zomato will continue operating as a food delivery platform, its parent entity will now be known as Eternal Ltd., a move aimed at aligning with the firm’s multi-sector aspirations.
The Business Segments Under Eternal Ltd.
Eternal Ltd. will encompass four major ventures:
- Zomato – The well-known food delivery service.
- Blinkit – A quick-commerce platform specializing in rapid grocery deliveries.
- Hyperpure – A B2B business providing high-quality restaurant supplies.
- Zomato District – A venture focused on live events and entertainment experiences.
CEO Deepinder Goyal’s Perspective
Founder and CEO Deepinder Goyal explained the reasoning behind the rebranding: “We felt the need for a new identity when our business growth went beyond just Zomato. Today, with Blinkit and other ventures, we are embracing a future that is much larger.”
The name Eternal Ltd. symbolizes the company’s commitment to building lasting and scalable businesses, moving beyond its original food-tech identity.
Strategic Growth and Industry Impact
Zomato’s foray into rapid commerce and B2B restaurant supplies has fueled its expansion. Analysts suggest that the rebranding could enhance investor confidence and reinforce its diversified growth strategy.
While the Zomato brand remains synonymous with food delivery, the emergence of Eternal Ltd. signals an ambitious roadmap for sustained innovation and market leadership. This transformation is set to redefine the company’s role in India’s evolving digital economy.