Demand for specialized coatings in automotive, marine, and industrial applications is on the rise. As electric vehicles (EVs) become more prominent, manufacturers are developing coatings with higher heat resistance and durability for battery components. Automotive coatings for EVs are expected to be a major growth area, with Nippon Paint and PPG leading the charge.
The marine coatings sector is seeing increased demand for anti-fouling and anti-corrosion coatings, driven by new shipbuilding projects in Asia and North America. Protective coatings for offshore oil rigs and industrial structures are also witnessing growth due to global investments in energy infrastructure.
To stay competitive, companies like Sherwin-Williams, PPG, and AkzoNobel are focusing on product innovation and customized coatings for niche applications. The shift toward “smart coatings” — which change color or texture in response to environmental factors — is being explored for use in automotive, aerospace, and healthcare sectors.