BASF, one of the world’s leading chemical and coatings manufacturers, has released its highly anticipated 2024 Automotive Color Trends Collection, titled “ON VOLUDE.” This year’s collection emphasizes non-traditional and futuristic hues, such as transparent blues, pastels, and light green shades, reflecting a clear shift in global consumer preferences for modern, minimalist, and eco-conscious design.
The inspiration behind “ON VOLUDE” is the growing demand for individuality and sustainability in the automotive industry. Consumers are moving away from conventional colors like silver, gray, and white, seeking more expressive shades that reflect personal identity and environmental consciousness. These non-traditional hues are not just aesthetic choices; they are a statement of intent toward a cleaner, greener future.
Regional Color Preferences
BASF’s report highlights distinct differences in color preferences across regions.
– Asia-Pacific: Consumers are embracing lighter, pastel-like hues, especially shades of blue and green. The popularity of pastel tones is linked to the region’s growing interest in minimalism and sustainable design.
– Europe: European buyers are leaning toward more vibrant and brighter color options. Colors like soft greens and warm metallics have seen increased demand as consumers prioritize uniqueness and exclusivity.
– Americas: Despite changes elsewhere, white, black, and other neutral tones continue to dominate the automotive landscape in North and South America. Buyers in this region often prioritize practicality, resale value, and timeless appeal.
Sustainability at the Core
BASF’s color innovations align with the global push for sustainability. Lighter shades, such as pastels, reduce the need for high-pigment coatings, while waterborne and low-VOC (volatile organic compound) coatings are being used to produce these colors. BASF has also embraced **bio-based raw materials** in its coatings, further reinforcing its commitment to sustainability.
The “ON VOLUDE” collection is expected to influence automotive color choices for new electric vehicles (EVs) and next-generation cars as automakers seek to differentiate their products in a highly competitive market. Car manufacturers like BMW, Tesla, and Hyundai have already shown interest in adopting non-traditional hues as a way to highlight the unique identity of their EV models.