Digital Transformation in FMCG is bringing new advancements in the area. Everyone is curious to know more about the upcoming possibilities of this FMCG transformation. With digitization, a lot of things progressed daily. The FMCG market is a fast-moving market. Thus, consumers need things as soon as possible. We will share details about this changing market’s transformation below. Now, the FMCG market is accessible from one tap of our mobile phones.
Anand Nayak shared his views on FMCG recently. He mentions that FMCG is currently India’s fourth-largest sector. It will grow further at the same pace. Both suppliers and consumers are at benefit. However, consumers now have more facilities available. He continues that it will be able to continue its growth only when there will be more digitalization. The E-commerce sector increased many folds. With the increase in E-commerce, there are a lot of things going on at the moment. Even small and far away households from the city can connect to the different FMCG services online. It is the best way of digitalization, one can make.
We see that Digital Transformation is one of the best ways to get in touch with the consumers that are far away from us physically. Thus, digitalization is a tool to provide daily needs with ease. The sector is seeking a great jump nowadays. FMCG refers to the fast-moving consumer goods. Thus, it includes all the goods and services like cosmetics, cleaning suppliers, and household items.
Apart from that, AI also plays a crucial role. It helps the consumer reach their desired FMCG products easily. The AI in marketing finds the customers in need of that product. It becomes easy for the company to access and understand the needs of its customers.
The number of middlemen in the chain was reduced. Thus, if there are fewer middlemen, there will be fewer margin add-ons. Thus, the product will be available at a cheaper price. This is the reason why many products are available at cheaper prices online. There are several examples of this. One is Meesho. It is among the top brands that provide cheaper clothes than other marketplaces offline and online. It made its name in the market on a larger scale. Thus, it was not possible without cracking this price code. It also increases customer engagement, increasing their trust in the service.