New Delhi: Varun Alagh, promoter of Honasa Consumer Ltd, has increased his equity stake in the company by acquiring 18.52 lakh shares through a block deal on Monday, signalling promoter confidence in the owner of personal care brands such as Mamaearth.
In a regulatory filing, the company said Alagh bought the shares at ₹270 apiece, translating into a total investment of nearly ₹50 crore. The transaction represents 0.57% of Honasa Consumer’s total equity share capital.
Following the acquisition, Alagh’s individual shareholding has risen to 32.45%, or 10.56 crore shares. The aggregate holding of the promoter and promoter group has increased to 35.54% of the company’s paid-up capital, Honasa Consumer said.
Promoter stake increases through block deals are typically seen by the market as a positive signal, particularly for recently listed or consumer-facing companies navigating shifting demand conditions and margin pressures. Honasa Consumer, which houses brands including Mamaearth, The Derma Co and Aqualogica, has been focusing on expanding distribution while improving profitability metrics.
The company did not disclose the identity of the counterparty to the block deal. Shares of Honasa Consumer have seen heightened investor scrutiny in recent months amid broader volatility in new-age consumer and digital-first stocks.